Positioning
Sell as a measurable lubricant performance booster, not a generic oil treatment.
B2B product launch command center
Launch DM-X EngineProtector with proof, partners, and measurable fleet wins.
A practical marketing and sales app for positioning DM-X EngineProtector as a high-alkaline, extreme-pressure lubricant additive for Philippine fleets, workshops, industrial operators, gensets, construction equipment, and marine users.
Launch-ready packaging plan
DM-X EngineProtector
Package the launch around measurable trials, then scale into workshop, fleet, and industrial formats.
Fleet trial
Workshop upsell
Industrial maintenance
- TBN
- 200
- Treatment
- 10%
- Site claim
- 5-12% fuel savings
- Site claim
- Up to 3x drain interval
Proof Motion
Lead with controlled trials: oil analysis, emissions readings, fuel logs, and operator feedback.
Route To Market
Start direct with fleets and industrial users, then recruit workshops and distributors.
Service programs
Route customers into the right DM-X performance program.
Keep the main launch motion proof-led, then move each account into the correct service path: fleet profitability, luxury owner preservation, or monitored extended drain intervals.
Fleet Performance & Profitability Program
FPPP is built for bus, trucking, logistics, delivery, transport network, municipal, and high-utilization fleets that need measurable cost-per-kilometer improvement.
Open FPPP pagePurePowerDrivePrestige+ Luxury Owner Concierge
PPDP+ is the private luxury car, SUV, and executive van preservation program with lab-governed maintenance and Asset Passport records.
Open PPDP+ pageExtended Oil Change Interval Package
A monitored drain-interval service with oil sampling, third-party analysis, online reporting, and disciplined claim language.
Review drain programOfficial product media
Show the product story before the trial conversation.
The video and image set give sales teams a stronger first meeting before shifting the buyer toward measured fleet or equipment validation.
Watch
DM-X EngineProtector™ video
The video opens on YouTube to avoid the embed playback error while keeping the launch material easy to share.
Open video on YouTube
Step 1
Choose the first Philippine beachhead
Pick one priority segment for the first 90 days. The app will tune the offer, proof plan, channels, and sales message around that audience.
Selected segment
Logistics and delivery fleets
Launch offer
Best channels
Primary KPI
Product DNA
Claims architecture for DM-X EngineProtector
Keep public language disciplined: use the stronger claims when backed by a test report, case study, or field-trial record.
High alkalinity reserve
TBN 200 formula. At 10% treatment, frame the benefit as added alkalinity reserve for acid control.
Proof: TBN retention and used-oil analysisExtreme-pressure lubrication
Designed to improve load protection and reduce harshness in engines and industrial lubricants.
Proof: operator feedback, vibration notes, wear metalsDetergency and cleanliness
Use for piston-top, valve, and deposit-control messaging where visual or teardown proof is available.
Proof: boroscope images and maintenance reportsCombustion and emissions
Position as a measurable pilot outcome using smoke opacity or emissions readings before and after use.
Proof: calibrated emissions device reportsLonger drain interval
Offer drain extension only through monitored programs, not blanket promises for every engine.
Proof: oil analysis trend plus maintenance approval
1999
Product of the Year
Award credibility
Use the 1999 Harts Lubricants World recognition as a credibility cue, with the original citation ready.
Proof: award documentationStep 2
90-day launch roadmap
The launch should move from readiness, to field proof, to public demand generation, then partner scale.
Weeks 1-2
Priority moves
Assets to produce
Exit metric
Step 3
Proof-trial operating system
Launch the product by proving it in real Philippine operating conditions. Save progress in this browser.
Fleet or equipment trial protocol
Use this as your minimum proof package before publishing performance claims.
0%
ready
Step 4
ROI and treatment calculator
Adjust the assumptions for local fleets. Figures are planning estimates and should be replaced with measured pilot data after the first trials.
Estimated monthly impact
PHP 0
Fuel savings plus service savings, after additive cost.
DM-X dose per unit
0 L
10% treatment ratio.
Added TBN reserve
+20
Planning estimate from TBN 200 at 10% treatment.
Fuel savings estimate
PHP 0
Based on monthly kilometers and fuel-use assumptions.
Oil-service savings
PHP 0
Includes extended interval and additive treatment cost.
Services avoided monthly
0
Useful for downtime and workshop-capacity discussions.
Step 5
Launch budget allocator
Set the first 90-day launch budget and shape where the money goes.
Step 6
MLM launch planning now has its own site.
The main product launch planner stays focused on market proof and product rollout. Open the connected MLM site for payout modeling, member launch tools, storefront routing, and compliance guardrails.
Open the standalone MLM planner
Use the separated page for compensation modeling, product-line payout examples, currency conversion, distributor onboarding content, and product-sale-first MLM controls.
Member launch tools stay connected
Members can move from the MLM planner to their storefront template and the management/operations page without returning to the main product launch dashboard.
Step 7
Guaranteed extended oil-drain interval program
Explain the package as a monitored service program, not a blind promise. The customer receives scheduled sampling, third-party reports, online visibility, and a clear guarantee.
Enroll and baseline
Record vehicle, engine, oil capacity, current oil age, mileage, duty cycle, and maintenance history.
Install the package
Price at US$200 per 4 liters of engine-oil capacity, pro-rated for larger sumps.
Sample every 10,000 km
A DM-XTech technician collects the oil sample, labels it, and submits it to an independent lab.
Review lab result online
The customer can access oil-analysis results online, including trend comments and service recommendations.
Guarantee decision
If the lab recommends an oil change before 50,000 km, DM-XTech changes the engine oil for free.
Complete and renew
At 50,000 km, review operating savings, environmental impact, and whether to renew the monitored interval.
Primary US option
POLARIS Laboratories
Strong fit for fleet-scale oil, fuel, coolant, and grease analysis with online reporting and international sample logistics.
Visit POLARISSingapore / global option
Intertek Oil Condition Monitoring
Good regional fit for Singapore-backed testing, with a global OCM network and online data access.
Visit Intertek OCMAPAC / global option
ALS Oil Analysis
Useful for international programs that need oil-analysis services, trend reporting, and regional sample support.
Visit ALS Oil AnalysisStep 8
Sales toolkit
Copyable talk tracks for fleet owners, maintenance managers, workshop partners, and distributors.
30-second opener
Maintenance-manager pitch
Workshop partner offer
Objection handler
Step 9
8-week campaign calendar
Use this calendar to create the first wave of field activity and content.
Launch guardrails
Compliance and claim discipline
Keep the product credible. Every strong claim should have a matching document, test, or customer case.
Ready before first sale
- Technical Data Sheet and Safety Data Sheet.
- Clear 10% treatment guide by sump capacity.
- Compatibility notes by oil type and equipment class.
- Label review, storage instructions, and batch traceability.
Ready before public claims
- Oil analysis trend showing TBN, viscosity, oxidation, nitration, and wear metals.
- Fuel log methodology with route, load, and driver notes.
- Emissions report from calibrated equipment.
- Written customer approval for case-study use.
Language to prefer
- "Helps support longer oil service life when verified through oil analysis."
- "Designed to improve extreme-pressure protection."
- "Fuel and emissions results vary by equipment condition and operating cycle."
- "Run a measured trial before fleet-wide adoption."
Dealer and distributor applications
Recruit partners in the Philippines and priority global markets.
Target the Philippines first, then evaluate qualified applicants from Ireland, the UK, the US, Dubai, Hong Kong, Singapore, and other territories.